THE IMPORTANCE OF MARKETING COMMUNICATIONS IN THE SERVICES SECTOR

Mamatkulova Shoira Djalolovna

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 3

Abstract: In this article, we examine the role and importance of marketing communications in the development of theservice sector in the modern economy. Particular attention is paid to the impact of integrated marketing communicationson developing competitive advantages for service companies, increasing customer loyalty, and improving service quality.We analyze the main tools of communications policy, including advertising, public relations, digital marketing, and directcommunications with consumers. Based on this analysis, we propose areas for improving marketing communicationsaimed at enhancing the performance of service sector organizations

Keywords: marketing communications; service sector; digital marketing; competitiveness; customer loyalty; integrated communications; advertising; pr; customer experience; crm systems (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:3:id:9628

DOI: 10.5281/zenodo.19204704

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