KORXONALARDA MARKETING MEXANIZMINI TAKOMILLASHTIRISHNING IQTISODIY MOHIYATI VA AHAMIYATI (BUXORO VILOYATI KORXONALARI MISOLIDA)

Oxunjon Sirojov

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 3

Abstract: Mazkur maqolada Buxoro viloyati korxonalari misolida marketing mexanizmini takomillashtirishning iqtisodiymohiyati va amaliy ahamiyati ilmiy asosda tahlil qilingan. Tadqiqot jarayonida hudud korxonalarining marketing faoliyatininghozirgi holati kompleks o‘rganilib, mavjud muammolar aniqlangan hamda marketing mexanizmini takomillashtirishgaqaratilgan amaliy tavsiyalar ishlab chiqilgan. Ishda korrelyatsion-regressiya tahlili, SWOT-tahlil hamda solishtirma tahlilusullaridan foydalanilgan. Tadqiqot natijalari marketing mexanizmini takomillashtirish korxonalar raqobatbardoshliginio‘rtacha 23–38 foizga oshirishini va eksport salohiyatini sezilarli darajada kengaytirishini ko‘rsatadi.

Keywords: marketing mexanizmi; marketing strategiyasi; raqobatbardoshlik; bozor segmentatsiyasi; raqamli marketing; CRM tizimi; Buxoro viloyati; eksport marketing; brendlashtirish. (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:3:id:9654

DOI: 10.5281/zenodo.19239426

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