RAQAMLI TURIZM PLATFORMALARIDA KONTENT TAHLILI HAMDA SAMARADORLIK KO‘RSATKICHLARI

Bekzot Janzakov

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 3

Abstract: Mazkur tadqiqot turizm xizmatlarini raqamlashtirish jarayonining turizm sektorini rivojlantirishdagi ahamiyatinio‘rganishga bag‘ishlangan. Tadqiqotda global onlayn turizm platformalari — Booking.com, TripAdvisor, Airbnb, Expediava boshqa platformalarning funksional imkoniyatlari kontent tahlili asosida o‘rganildi. Shuningdek, turizm platformalaridajoylashtirilgan kontentning turistik mahsulotlar savdosiga ta’sirini baholash uchun maxsus ko‘rsatkichlar tizimi ishlabchiqildi hamda Raqamli turizm platformasi samaradorligi indeksi (RTPSI) taklif etildi. Tadqiqot natijalari shuni ko‘rsatadiki,raqamli platformalar turizm xizmatlarini samarali targ‘ib qilish, foydalanuvchi faolligini oshirish va bronlash jarayonlarinisoddalashtirish orqali turizm bozorining raqobatbardoshligini sezilarli darajada mustahkamlaydi

Keywords: raqamli platforma; bronlash; ko‘rsatkichlar tizimi; kontent; tahlil (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:3:id:9716

DOI: 10.5281/zenodo.19316663

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