DAVLAT TRANSPORT KORXONALARIDA MARKETING STRATEGIYASINING O‘ZIGA XOS XUSUSIYATLARI

Sarvar Uktamov

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 4

Abstract: Mazkur maqolada temir yo‘l transporti korxonalarida marketing strategiyasining iqtisodiy mazmuni, uningboshqa xizmat ko‘rsatish tarmoqlaridan farqlovchi jihatlari hamda marketing tadqiqotlarining boshqaruvdagi roli tahlilqilingan. Temir yo‘l tizimining infratuzilmaviy murakkabligi, uzoq muddatli investitsion xususiyati, davlat tomonidantartibga solinishi, yo‘lovchi va yuk segmentlarining o‘ziga xos talablari, shuningdek, xizmat sifati va raqamli xizmatlarningustuvorligi marketing strategiyasini shakllantirishdagi asosiy omillar sifatida yoritilgan

Keywords: temir yo‘l transporti; marketing strategiyasi; marketing tadqiqotlari; transport xizmatlari; yo‘lovchi talabi; yuk tashish bozori; xizmat sifati; tarif siyosati; raqobat muhiti; raqamli xizmatlar (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:4:id:10032

DOI: 10.5281/zenodo.19605466

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