KORXONALAR RAQOBATBARDOSHLIGINI OSHIRISHDA INNOVATSION MARKETING KONSEPSIYASIGA O‘TISHNING TASHKILIY-IQTISODIY MEXANIZMINI TAKOMILLASHTIRISH

Qayimjon Bobomurodov

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 4

Abstract: Mazkur maqolada korxonalar raqobatbardoshligini oshirishning muhim omili sifatida innovatsion marketingkonsepsiyasiga o‘tishning tashkiliy-iqtisodiy mexanizmi tadqiq etilgan. Tadqiqot O‘zbekiston Respublikasi korxonalarimisolida, Global innovatsiyalar indeksi (GII) ma’lumotlari hamda Milliy statistika qo‘mitasining rasmiy ko‘rsatkichlariasosida amalga oshirilgan. Muallif tomonidan innovatsion marketing konsepsiyasiga o‘tishning besh blokli tashkiliyiqtisodiymexanizmi taklif etilgan bo‘lib, mazkur mexanizm strategik diagnostika, institutsional moslashuv, resursta’minoti, kompetensiyalarni rivojlantirish va natijalarni baholash bloklaridan tashkil topgan. Tadqiqot natijalari O‘zbekistonkorxonalarida an’anaviy marketing yondashuvlaridan innovatsion marketing modeliga o‘tish jarayonini samarali tashkiletish uchun tashkiliy-iqtisodiy mexanizmni takomillashtirishga doir ilmiy-amaliy tavsiyalar ishlab chiqish imkonini berdi

Keywords: innovatsion marketing; raqobatbardoshlik; tashkiliy-iqtisodiy mexanizm; korxona; Global innovatsiyalar indeksi; raqamli transformatsiya; marketing konsepsiyasi (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:4:id:10100

DOI: 10.5281/zenodo.19681030

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