INTERNATIONAL MARKETING STRATEGIES FOR UZBEKISTAN'S TEXTILE INDUSTRY: CHALLENGES, OPPORTUNITIES, AND ECONOMETRIC EVIDENCE

Aziz Kurbanovich Abdullaev, Sarvarbek Allayev Erkin Ugli and Shavkat Asrolovich Ruziev

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 4

Abstract: Uzbekistan’s textile sector has undergone one of the most accelerated industrial transformations amongemerging economies over the 2017–2025 period, growing from a marginal raw-material supplier into a multi-billion-dollarexporting industry. This study applies a mixed-methods framework — integrating Ordinary Least Squares (OLS) regressionanalysis of trade and investment data with qualitative evaluation of competitive positioning and sustainability compliance— to examine the international marketing challenges confronting Uzbek textile firms as they seek to access premiumWestern markets. Econometric results confirm that both foreign direct investment inflows and workforce expansion arestatistically significant predictors of export value growth (R² = 0.983), while the time-trend OLS model yields a coefficientof USD 454.86 million per year (p

Keywords: Uzbekistan; textile exports; international marketing; OLS regression; country-of-origin effect; sustainability certification; brand equity; emerging markets; Central Asia. (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

Downloads: (external link)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/i ... D/article/view/10198 Abstract page (text/html)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/i ... /download/10198/8357 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:4:id:10198

DOI: 10.5281/zenodo.19886505

Access Statistics for this article

More articles in GREEN ECONOMY AND DEVELOPMENT from "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics
Bibliographic data for series maintained by Xayrulla ().