MANAGEMENT STRATEGIES IN WOMEN’S BUSINESS: GENDER-SPECIFIC APPROACHES, INNOVATIVE MODELS, AND DIGITAL TRANSFORMATION

Ahrorova Asila

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 4

Abstract: This study examines management strategies in women’s entrepreneurship, focusing on gender-specificapproaches, innovative models, and digital transformation. It highlights the role of women entrepreneurs in economicand social development and analyzes internal and external factors influencing their growth. The research also compareswomen’s leadership styles with those of men and proposes strategies to enhance competitiveness through innovationand digital solutions.

Keywords: management strategies; digital transformation; competitiveness; technological innovations; gender equality; economic activity (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:4:id:9859

DOI: 10.5281/zenodo.19466558

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