RAQOBAT MUHITIDA AVTOMOBIL SANOATI KORXONALARIDA BREND STRATEGIYASINI RIVOJLANTIRISH MEXANIZMLARI

Kadrxo‘ja Boboyev

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 4

Abstract: Mazkur maqolada raqobat muhitida avtomobil sanoati korxonalarida brend strategiyasini rivojlantirishmexanizmlarining nazariy va amaliy jihatlari ilmiy asosda tahlil qilinadi. Tadqiqotning asosiy maqsadi — avtomobil sanoatikorxonalarida raqobat sharoitida brend strategiyasini shakllantirish va rivojlantirishga ta’sir etuvchi asosiy omillarni aniqlashhamda ushbu jarayonning korxonalar raqobatbardoshligi va marketing samaradorligiga ta’sirini baholashdan iborat.Tadqiqot jarayonida tizimli yondashuv, qiyosiy tahlil, kontent-tahlil hamda ilmiy umumlashtirish usullaridan foydalanildi.Maqolada global avtomobil bozorida raqobatning kuchayishi sharoitida avtomobil korxonalarining brend strategiyasinitakomillashtirish zarurati asoslab berilgan. Shuningdek, marketing kommunikatsiyalari, innovatsion texnologiyalarni joriyetish, iste’molchi ehtiyojlarini chuqur o‘rganish hamda bozorni pozitsiyalash strategiyalarining brend rivojlanishidagi o‘rnitahlil qilinadi.

Keywords: brend strategiyasi; raqobat muhiti; strategik marketing; brend boshqaruvi; raqobatbardoshlik; innovatsion marketing; marketing strategiyasi; korxona samaradorligi (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:4:id:9946

DOI: 10.5281/zenodo.19542170

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