XIZMATLAR SOHASIDA RAQAMLI MARKETINGDAN FOYDALANISHNING METODOLOGIK ASOSLARI

Niyozxo‘ja Yahyoxonov

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 5

Abstract: Maqolada xizmatlar sohasida, xususan, savdo korxonalari faoliyatida raqamli marketingdan foydalanishningmetodologik asoslari o‘rganildi. Tadqiqot O‘zbekistonda shakllanayotgan raqamli iqtisodiyot, elektron tijorat infratuzilmasi,reklama va shaxsga doir ma’lumotlarni tartibga soluvchi normativ-huquqiy bazaning savdo korxonalari marketingqarorlariga ta’sirini baholashga qaratildi. Savdo platformalari misolida aksion takliflar, tezkor yetkazib berish, ko‘p variantlito‘lov, bo‘lib to‘lash, sodiqlik mexanizmlari hamda shaffof kontent marketing natijalariga bevosita ta’sir ko‘rsatishi aniqlandi

Keywords: raqamli marketing; xizmatlar sohasi; savdo korxonasi; elektron tijorat; omnichannel; personalizatsiya; komplayens; mijoz tajribasi; konversiya; sodiqlik (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:5:id:10328

DOI: 10.5281/zenodo.20072430

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