UMUMIY OVQATLANISH TIZIMIDA B2B MARKETINGINI JORIY ETISH. (XORAZM VILOYATI MISOLIDA)

Gulnoza Zakirova and Gulnora Aliyeva

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 5

Abstract: Ushbu maqolada umumiy ovqatlanish tizimida B2B marketingini joriy etishning nazariy-uslubiy asoslari,Xorazm viloyatidagi amaliy holati hamda iqtisodiy samaradorligi tahlil qilinadi. Tadqiqotning dolzarbligi shundaki, Xorazmviloyatida turizm, savdo, yashash va ovqatlanish xizmatlari hamda kichik tadbirkorlikning jadal rivojlanishi umumiyovqatlanish korxonalarini ishlab chiqaruvchilar, distribyutorlar, logistika operatorlari va servis hamkorlari bilan yanadatizimli ishlashga majbur qilmoqda [3][5]. Maqolada umumiy ovqatlanish korxonalari uchun B2B marketing faqat mahsulotxaridi emas, balki yetkazib berish zanjiri, standartlashtirish, raqamli buyurtma, sifat nazorati, hamkorlik munosabatlari vaqo‘shilgan qiymat yaratish mexanizmi ekani asoslab beriladi [1, 2].

Keywords: umumiy ovqatlanish; B2B marketing; xizmatlar bozori; ta’minot zanjiri; Xorazm viloyati; kichik tadbirkorlik; hamkorlik marketingi; raqamli savdo; servis sifati. (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

Downloads: (external link)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/i ... D/article/view/10413 Abstract page (text/html)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/i ... /download/10413/8569 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:5:id:10413

DOI: 10.5281/zenodo.20159130

Access Statistics for this article

More articles in GREEN ECONOMY AND DEVELOPMENT from "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics
Bibliographic data for series maintained by Xayrulla ().