IMPROVING SALES PROMOTION STRATEGIES FOR UZBEK EXPORTERS IN DEVELOPING FOREIGN MARKETS

Aziz Kurbanovich Abdullaev and Rustamova Madina Baxrom Qizi

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 5

Abstract: This study analyzes the effectiveness of sales promotion strategies used by Uzbek exporters in developingforeign markets. The research is based on qualitative analysis and secondary data. The findings demonstrate that Uzbekexporters actively apply traditional promotion methods while also possessing significant opportunities to strengthen theirlong-term competitiveness through the wider adoption of modern marketing approaches. Particular attention is givento expanding the use of digital marketing tools and enhancing the integration of promotional instruments. Based oncontemporary marketing practices, the study offers practical recommendations aimed at improving export promotionactivities. The scientific novelty of the research lies in the development of an integrated approach to export promotion

Keywords: sales promotion; export marketing; digital marketing; integrated marketing communications (IMC); Uzbek exporters; developing foreign markets; FMCG; brand positioning; export competitiveness (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

Downloads: (external link)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/i ... D/article/view/10647 Abstract page (text/html)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/i ... /download/10647/8802 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:5:id:10647

DOI: 10.5281/zenodo.20367400

Access Statistics for this article

More articles in GREEN ECONOMY AND DEVELOPMENT from "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics
Bibliographic data for series maintained by Xayrulla ().