SAVDO KORXONALARINING RAQOBATBARDOSHLIGINI OSHIRISHDA MA’LUMOTLAR TAHLILI VA MAQSADLI MARKETINGDAN FOYDALANISH YO‘NALISHLARI

Javlon Toxirov

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 5

Abstract: Maqolada savdo korxonalarining raqobatbardoshligini oshirish maqsadida data analytics (ma’lumotlar tahlili)va target marketing (maqsadli marketing) vositalaridan foydalanish mexanizmlari tahlil qilingan. Tadqiqotda zamonaviyanalitik texnologiyalar — RFM-tahlil, mijoz hayotiy qiymati (CLV), prediktiv analitika, mashinaviy o‘rganish algoritmlari— va target marketingning amaliy yondashuvlari, ya’ni personalizatsiya, behavioral targeting, geomarketing o‘rganildi.Tahlilda O‘zbekistondagi yetakchi savdo korxonalari — Uzum Market, Korzinka, Makro, Magnum — misolida data-drivenyondashuvning samaradorligi baholandi. Tadqiqot natijalariga ko‘ra, data analytics va target marketingni kompleks tarzdajoriy etish savdo korxonasining sof foyda marjasini 12–18 foizga, mijoz konversiyasini 22–35 foizga oshirish imkoniniberadi. Maqola IMRAD strukturasi asosida tayyorlangan va savdo korxonalari rahbariyati, marketing mutaxassislarihamda akademik tadqiqotchilar uchun ahamiyatga ega.

Keywords: data analytics; target marketing; raqobatbardoshlik; savdo korxonalari; mijoz segmentatsiyasi; RFM-tahlil; CLV; personalizatsiya; prediktiv analitika; mashinaviy o‘rganish; e-commerce (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:5:id:10691

DOI: 10.5281/zenodo.20446145

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