TURISTIK MAHSULOT MARKETINGI: NAZARIY ASOSLARI VA RIVOJLANTIRISH YO‘NALISHLARI

Zumrad Usmanova

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 6

Abstract: Mazkur maqolada turistik mahsulot marketingining nazariy va amaliy jihatlari tadqiq etilgan.Turistik mahsulot tushunchasining mazmun-mohiyati, uning o‘ziga xos xususiyatlari hamda turistik xizmatlarbozorida marketing faoliyatini tashkil etish masalalari yoritilgan. Shuningdek, turistik mahsulotni shakllantirish,narxlash, ilgari surish va sotish jarayonlarida zamonaviy marketing instrumentlaridan foydalanishningahamiyati asoslangan. Tadqiqot natijalari turistik korxonalar raqobatbardoshligini oshirishda raqamli marketingtexnologiyalari, iste’molchilar ehtiyojlarini o‘rganish va mijozlarga yo‘naltirilgan yondashuv muhim omillarekanligini ko‘rsatdi. Maqolada turistik mahsulot marketingini takomillashtirish bo‘yicha ilmiy asoslangan taklifva tavsiyalar ishlab chiqilgan.

Keywords: turistik mahsulot; marketing; turistik xizmatlar; turistik bozor; marketing kompleksi; raqamli marketing; turistik korxona; raqobatbardoshlik; turistik talab; turistik taklif (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

Downloads: (external link)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/i ... D/article/view/11047 Abstract page (text/html)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/i ... /download/11047/9191 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:6:id:11047

DOI: 10.5281/zenodo.20720079

Access Statistics for this article

More articles in GREEN ECONOMY AND DEVELOPMENT from "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics
Bibliographic data for series maintained by Xayrulla ().