TO‘QIMACHILIK MAHSULOTLARI EKSPORTINI YASHIL MARKETING VOSITALARI ASOSIDA RIVOJLANTIRISH MEXANIZMI

Jurabek Jo‘raboyev

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 6

Abstract: Mazkur tadqiqotda O‘zbekiston to‘qimachilik korxonalarining eksport salohiyatini oshirishdayashil marketing vositalaridan foydalanishning tashkiliy-iqtisodiy mexanizmlari takomillashtirilgan. Tadqiqotdavomida ISO 14001, OEKO-TEX® STANDARD 100, GOTS sertifikatlari, ESG hisobot tizimi, yashil brendinghamda elektron yashil marketing vositalarining eksport hajmi, narx ustamasi va shartnomalar barqarorligigata’siri baholangan. Elektron yashil marketingning uch bosqichli modeli hamda ESG va eksport integratsiyasimodeli ishlab chiqilgan, shuningdek, ularning xalqaro bozorlarda raqobatbardoshlikni oshirishdagi ahamiyatiyoritilgan

Keywords: yashil marketing; to‘qimachilik sanoati; eksport salohiyati; ekologik sertifikatlash; ISO 14001; ESG tizimi; yashil brending; elektron yashil marketing (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:6:id:11061

DOI: 10.5281/zenodo.20719397

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