O‘ZBEKISTON TURIZM BOZORINI RIVOJLANTIRISHDA MARKETING TADQIQOTLARNING AHAMIYATI

Zumrad Usmanova

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, issue 6

Abstract: Maqolada O‘zbekiston turizm bozorining rivojlanish tendensiyalari va ushbu jarayondamarketing tadqiqotlarining o‘rni tahlil qilingan. 2019–2023-yillarda turizm korxonalari sonining o‘zgarishi,pandemiyaning sohaga ta’siri hamda davlat tomonidan amalga oshirilgan qo‘llab-quvvatlash choralario‘rganilgan. Tadqiqot natijalari marketing tadqiqotlari turizm xizmatlari bozorida talabni aniqlash, iste’molchilarehtiyojlarini baholash, raqobatbardoshlikni oshirish va strategik qarorlar qabul qilishda muhim vosita ekanliginiko‘rsatdi. Shuningdek, turizm infratuzilmasini rivojlantirish, xizmatlarni raqamlashtirish, ekologik turizmnikengaytirish va xalqaro turizm bozorlarida pozitsiyalarni mustahkamlash bo‘yicha tavsiyalar ishlab chiqilgan

Keywords: turizm bozori; marketing tadqiqotlari; turizm korxonalari; iste’molchi xulqi; raqobatbardoshlik; xizmatlar marketingi; turizm infratuzilmasi; raqamlashtirish (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:i:6:id:11121

DOI: 10.5281/zenodo.20749448

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