KICHIK BIZNES SUBYEKTLARIDA INTERNETMARKETING TEXNOLOGIYALARIDAN FOYDALANISHNI TAKOMILLASHTIRISH

Oybek Pirmatov

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4, 150-153

Abstract: Ushbu tezisda O‘zbekistondagi kichik biznes subyektlarida internet-marketingtexnologiyalaridan foydalanishning hozirgi holati, mavjud tashkiliy-uslubiy muammolar hamda ularnitakomillashtirish yo‘nalishlari ko‘rib chiqilgan. O‘zbekiston Respublikasi Milliy statistika qo‘mitasi va xalqaromanbalarning ochiq ma’lumotlari asosida internet foydalanuvchilari sonining o‘sishi, elektron tijoratning YaIMdagiulushi dinamikasi hamda kichik biznes subyektlarining raqamli marketing kanallaridan foydalanish amaliyotitahlil qilingan. Tadqiqot natijalariga ko‘ra, kichik korxonalarda internet-marketingdan foydalanish, asosan, bittakanal bilan cheklanib, samaradorlikni baholash mezonlari amaliyotga yetarli darajada joriy etilmagan. Shuasosda ko‘p kanalli marketing strategiyasini rivojlantirish, kadrlar tayyorlash tizimini takomillashtirish va davlattomonidan qo‘llab-quvvatlash bo‘yicha amaliy tavsiyalar ishlab chiqilgan

Keywords: internet-marketing; kichik biznes; raqamli marketing; elektron tijorat; SMM; konversiya; ROMI; O‘zbekiston. (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:id:11833

DOI: 10.5281/zenodo.21831863

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