RAQAMLI IQTISODIYOT SHAROITIDA IJTIMOIY TARMOQLAR ORQALI MARKETINGNI RIVOJLANTIRISH USULLARI (O‘ZBEKISTONDAGI YIRIK BRENDLAR MISOLIDA)

Robiya Axmedova and Sharafat Kadirova

GREEN ECONOMY AND DEVELOPMENT, 2026, vol. 4

Abstract: Ushbu maqolada ijtimoiy tarmoqlar orqali marketing faoliyatini rivojlantirish usullari hamda ularningzamonaviy biznes sharoitidagi ahamiyati tahlil qilingan. Tadqiqot jarayonida ijtimoiy tarmoqlar marketingining mohiyatiochib berilib, Telegram va Instagram platformalarining marketing samaradorligiga ta’siri solishtirma tahlil asosidao‘rganilgan. Tadqiqotda tahlil va taqqoslash usullaridan foydalanilgan. Natijalar shuni ko‘rsatadiki, Instagram vizualkontent va brend imidjini shakllantirishda yuqori samara bersa, Telegram tezkor axborot almashinuvi va mijozlar bilanbevosita muloqotni rivojlantirishda ustunlikka ega. Tadqiqot yakunida ijtimoiy tarmoqlardan samarali foydalanishgaqaratilgan amaliy tavsiyalar ishlab chiqilgan

Keywords: ijtimoiy tarmoqlar; marketing; raqamli marketing; ijtimoiy tarmoqlar marketingi; kontent marketing; target reklama; influencer marketing; brend imidji; mijozlar sadoqati; raqobatbardoshlik (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

Downloads: (external link)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/8984 Abstract page (text/html)
https://yashil-iqtisodiyot-taraqqiyot.uz/journal/i ... e/download/8984/7184 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:teu:ged000:v:4:y:2026:id:8984

DOI: 10.5281/zenodo.18477957

Access Statistics for this article

More articles in GREEN ECONOMY AND DEVELOPMENT from "Ma'rifat-Print-Media" LLC, Tashkent State University of Economics
Bibliographic data for series maintained by Xayrulla ().