TEACHING CASE STUDY: FROM PENAGA TREE TO HERITAGE BOUTIQUE HOTEL: A CASE STUDY OF HOTEL PENAGA

Lee Peng Ng (), Lok Sin Kuar (), Yuen Onn Choong (), Sok Yee Teoh (), Chee Wee Tee () and I-Chi Chen ()
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Lee Peng Ng: Universiti Tunku Abdul Rahman, Faculty of Business and Finance Jalan Universiti, Bandar Barat, Kampar, Perak, Malaysia
Lok Sin Kuar: Universiti Tunku Abdul Rahman, Faculty of Business and Finance Jalan Universiti, Bandar Barat, Kampar, Perak, Malaysia
Yuen Onn Choong: Universiti Tunku Abdul Rahman, Faculty of Business and Finance Jalan Universiti, Bandar Barat, Kampar, Perak, Malaysia
Sok Yee Teoh: Universiti Tunku Abdul Rahman, Faculty of Business and Finance Jalan Universiti, Bandar Barat, Kampar, Perak, Malaysia
Chee Wee Tee: Universiti Tunku Abdul Rahman, Faculty of Business and Finance Jalan Universiti, Bandar Barat, Kampar, Perak, Malaysia
I-Chi Chen: Universiti Tunku Abdul Rahman, Faculty of Business and Finance Jalan Universiti, Bandar Barat, Kampar, Perak, Malaysia

Tourism and Hospitality Management, 2021, vol. 27, issue 3, 723-732

Abstract: Hotel Penaga is a heritage-listed boutique hotel in the Unesco World Heritage Site in Penang, Malaysia. It was built in the 1920s and renovated into a 45-room hotel in 2008. Hotel Penaga was the first heritage-listed renovated hotel to be awarded Gold by the Green Building Index. Currently, Hotel Penaga is managed by Vouk Hotel Management. Hotel Penaga is committed to environmental sustainability and emphasizes destination marketing in its hotel operations. Achieving a healthy occupancy rate for the hotel is one of the biggest challenges for Hotel Penaga, especially after the pandemic.

Keywords: Hotel Penaga; heritage boutique hotel; environment sustainability (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:tho:journl:v:27:y:2021:n:3:p:723-732

DOI: 10.20867/thm.27.3.7

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