Research note: Overtourism and destination branding: The mediating role of functional and emotional values among tourists

Nurul Ain Atiqah Zarhari (), Ahmad Puad Mat Som (), Muaz Azinuddin () and Mohd Hafiz Hanafiah ()
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Nurul Ain Atiqah Zarhari: Universiti Sultan Zainal Abidin Faculty of Applied Social Sciences Gong Badak Campus, Terengganu, Malaysia
Ahmad Puad Mat Som: Tourism Corresponding Author Universiti Sultan Zainal Abidin Faculty of Applied Social Sciences Gong Badak Campus, Terengganu, Malaysia
Muaz Azinuddin: Universiti Sultan Zainal Abidin Faculty of Applied Social Sciences Gong Badak Campus, Terengganu, Malaysia
Mohd Hafiz Hanafiah: Tourism Universiti Teknologi MARA Faculty of Hotel and Tourism Management Puncak Alam Campus, Selangor, Malaysia

Tourism and Hospitality Management, 2023, vol. 29, issue 2, 303-308

Keywords: Overtourism impacts; functional values; emotional values; destination branding (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:tho:journl:v:29:y:2023:n:2:p:303-308

DOI: 10.20867/thm.29.2.9

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