Measuring the effectiveness of advertising in a positioning context with multi dimensional scaling techniques

M. Versteijne

No FEW 352, Research Memorandum from Tilburg University, School of Economics and Management

Keywords: Advertising; marketing (search for similar items in EconPapers)
Date: 1988
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://repository.tilburguniversity.edu/bitstream ... 2a472d6eaa0/download (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tiu:tiurem:39cd0783-6eb4-4d3d-b7e9-653a7293298d

Access Statistics for this paper

More papers in Research Memorandum from Tilburg University, School of Economics and Management
Bibliographic data for series maintained by Richard Broekman ().