Heuristic Evaluation and User Experience Assessment of Online Shopping Portals Using Cognitive Walkthrough and Expert Method

Malgorzata Plechawska-Wojcik
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Malgorzata Plechawska-Wojcik: Lublin University of Technology, Poland

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Abstract: The paper presents a case study of GUI quality testing. The case study was performed on appropriately selected online shopping portals. The aim of the study was to assess the user experience and to collate it with expert opinion. The testing procedure was based on the expert method and cognitive walkthrough. It was adjusted to the nature of web portals. The paper outlines contain the method description and results including questionnaire summary and experts opinion. The most important users remarks concerning tested GUI is also presented.

Keywords: GUI usability; user experience; expert analysis; cognitive walkthrough (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:tkp:mklp14:467-475

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