Creating Value through Innovative Management - Idea Companies

Zenon Pokojski and Bartlomiej Wojcik
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Zenon Pokojski: Maria Curie-Sklodowska University, Poland
Bartlomiej Wojcik: Maria Curie-Sklodowska University, Poland

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Abstract: Economics thinks about values only in one way - if something doesnt have price, it is worthless. That narrow perspective creates many negative phenomenon in global. Nowadays, creating the value in the soft-business way of thinking could be the key to build competitive advantage of company. The thing is to set the customer as a partner, as a co-funder, the person who follows common ideas with our firm. Idea-Companies are innovative conception and concomitantly, could be the answer for the biggest questions and difficulties which whom today's firms contends with. Vision in wich companany giving us their heart, their soul by sharing intresting content and making us feel like we are the part of something bigger - something important, creates the caring image that could be helpfull to build a durable connection with customer. Authors will follow the key processes which are setting in that type of companies and point out significant differences in traditional and innovative methods of management. Moreover, they will prospect the innovative strategy which includes all the ways that we need to know to build a strong realtion with customer and try to presents the crucial patterns of cutting-edge activities.

Keywords: creating values; idea-company; fair trade; open eyes economy; relation strategy (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:tkp:mklp18:511

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