Tech & Knowledge Based Economy: How Mobile Technologies Influences the Economics of Small and Medium Activities

Antonio Tufano, Roberto Valente, Enza Graziano and Modestino Matarazzo
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Antonio Tufano: Pegaso Online University, Italy
Roberto Valente: University of Molise, Italy
Enza Graziano: Pegaso Online University, Italy
Modestino Matarazzo: Pegaso Online University, Italy

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Abstract: On summer of 2018, the mobile app ecosystem represents one of the biggest industries all over the world. It encapsulates millions of app developers, literally billions of smartphone owners who use mobile apps daily and many companies that uses apps and make money with them. In 2015, global mobile app revenues amounted to 69.7 billion U.S. dollars. In 2020, mobile apps are projected to generate 188.9 billion U.S. dollars in revenues via app stores and in-app advertising. These amounts represent an important incentive in small and medium companies. Due to their nature and objective, mobile technologies and knowledge-based economy could represent the major growth vehicle in all companies. Gaining useful information from user experience, they could use them to increase their profits. The aim of this work is to analyze the impact of mobile technologies usage for small and medium companies taking into account Italian situation. Moreover, we are interested in understanding the potentialities of mixing them with knowledge-based economy.

Keywords: Information Technologies; mobile technologies; knowledge based economy; SMEs (search for similar items in EconPapers)
Date: 2018
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