Project Management in Asian Car Companies

Supachart Iamratanakul
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Supachart Iamratanakul: Kasetsart University, Thailand

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Abstract: Purpose – This paper intends to present personality traits of successful project managers that tend to restrain standardization efforts within organizations yet contribute heavily to success. The paper also determines analyses and recommends various new and existing project management techniques which are used in Asian car companies. Design/methodology/approach - The paper has analyzed the present and future strategies of Asian car market conditions based on interviews and other findings of the company. The project and interview analysis also employed to defines a set of recommendation which these companies can follow as a general project management office (PMO) unit. Findings - Low cost Vehicles are driving the growth of automotive industry in emerging economy, such as China & India. It offers immense opportunities for global players in these economies. Asian countries, such as Thailand, Philippines, Indonesia, Malaysia, are expected to be the potential markets for automotive industry due to AFTA (ASEAN Free Trade Area). From long-term perspective, cheap financing and prices discounts, rising income levels, and infrastructure developments will drive the growth in majority of Asian automotive market. Thailand is emerging as a manufacturing hub for foreign automotive players, due to AFTA under which export tariff are very less. Originality/value - Based on the Asian market, their strategic planning and organizational objective, the paper provides a clarified view of how these automobile companies in Asia work with Project Management Strategies. This contribution is unique for project managers to fit their manufacturing industry needs with the PMO strategies.

Keywords: Project/ Program management; Asian car market; Project/Program management office; Strategic planning (search for similar items in EconPapers)
Date: 2013
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