 The Dynamics and Economic Impact of the Cultural Event “La Notte Bianca Romana”Marco Meneguzzo (),
Gloria Fiorani () and
Stefano Armenia
DSI Essays Series, 2010, vol. 14 Abstract: This paper analyzes the cultural and artistic event “La Notte Bianca Romana”, which has been designed and realized by the Municipality of Rome. It consists in a territorial marketing tool to promote the “Eternal City” all over the world. This event turned out to be an important incentive to the economic and entrepreneurial development of the city, putting in relationship very important issues like “economic growth”, “quality of life”, “social development”. Our work aims to show that, by correctly implementing the strategies designed by the Municipality of Rome (the strategic coordinator of the event), all the actors in the system may have good chances in successfully developing the potentialities of this cultural event, both in terms of participation and territorial and temporal expansion, with positive social and economic downfalls on the territory. Keywords: System Dynamics; Cultural Network; Strategic Management; Local Government (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:tov:dsiess:v:14:y:2010 Access Statistics for this article DSI Essays Series is currently edited by Roberto Cafferata More articles in DSI Essays Series from DSI - Dipartimento di Studi sull'Impresa Contact information at EDIRC. |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.