SME and global industries: managing the global supply chain in the consumer electronic industry

Patrizia Silvestrelli ()
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Patrizia Silvestrelli: Università degli Studi di Macerata

DSI Essays Series, 2011, vol. 19

Abstract: This research takes place within a broader study, which aims to highlight the evolution strategies of the companies competing within the consumer electronics industry, and the consequent changes that have characterized the market worldwide. This paper analyzes some management and organizational issues of a me-dium Italian firm (Mivar), which has been producing television sets for almost fifty years. The aim of this paper is to underline not so much the path of Mivar growth, but the gradual loss of competitiveness, which has now led this firm to a position of total dependence on its environment. This could pro-voke the exit of Mivar from the market.Emphasizing the opportunities offered to companies by the growing inter-nationalization of the business, we highlight, however, that generally the globalization of an industrial sector does not imply a consequent internationalization of the firms operating in it. This can happen especially if the firm suffers for weaknesses due to sub-optimal size and inadequacy of its governance, like in the case of Mivar, where the lack of internationalization of its business causes several problems in managing the global supply chain, therefore compromising the system of relationships with upstream and downstream companies.

Keywords: Television Set Industry; Internationalization; SME Governance; International Supply Chain (search for similar items in EconPapers)
JEL-codes: F23 L11 L2 L68 (search for similar items in EconPapers)
Date: 2011
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