Investigating the Impact of Firm Strategy – Click-and-Brick, Brick-and-Mortar, and Pure-Click – on Financial Performance

Myung Ko and Narcyz Roztocky
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Myung Ko: The University of Texas at San Antonio
Narcyz Roztocky: State University of New York at New Paltz

No 92, Working Papers from College of Business, University of Texas at San Antonio

Abstract: Attracted by the numerous benefits of E-commerce, many traditional brick-and-mortar firms have embraced the Internet to supplement their business operations and have adopted the “click-and-brick” approach. Despite these changes, insufficient empirical research has been conducted on the impact of different firm types on financial performance. Based on the resource-based view, this study presents empirical research examining the possible ramifications and an overall impact. This study does this by comparing financial performance of click-and-brick firms with the performance of traditional, as well as pure-click firms that rely solely on the Internet.

Keywords: E-commerce; pure-click; click-and-brick; brick-and-mortar; financial performance; resourced-based view (search for similar items in EconPapers)
JEL-codes: L20 (search for similar items in EconPapers)
Pages: 30 pages
Date: 2009-06-24
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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