Student Career Choice Orientation and How this Relates to Autonomous and Controlled Motivation

Marianne Kallaste, Martin Toding and Juhan Teder
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Marianne Kallaste: Tallinn University of Technology

Research in Economics and Business: Central and Eastern Europe, 2018, vol. 10, issue 1

Abstract: The investigation of student motives for choosing entrepreneurship or employment as acareer is important for understanding their decisions and how to bring the issues ofmotivation into focus in entrepreneurship education. Student entrepreneurial motivationhas been widely emphasized in entrepreneurship research but student career choiceorientation in relation to autonomous and controlled motivation has been studied less. Theaim of the current research is to assess the relationship between student career choiceorientation and the type of motivation, and impact of intervention via entrepreneurshipeducation. The empirical data was collected in the 2014/2015 academic year using a pre-test/post-test design. The students with promotion career goal orientation mostly displayedautonomous motivation, and the students with prevention career goal orientation had morecontrolled motivation. After the intervention the autonomous motivation became lessimportant and controlled motivation became more important, which refers to the need toanalyse the content and teaching approaches in the entrepreneurship course. The contributionof the paper relies on explaining the role of autonomous and controlled motivation in careerchoice decisions in connection with entrepreneurship education.

Date: 2018
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