Entrepreneurial Training Intervention: The Case of the Creative Industries and Community Entrepreneurship

Mervi Raudsaar and Kärt Summatavet

Research in Economics and Business: Central and Eastern Europe, 2019, vol. 11, issue 2

Abstract: The Estonian economy is at a stage where the ability to create and sell higher value-addedproducts and services is becoming increasingly important. Different creative methodswithin the local culture create a new understanding of economic activity as a competitiveadvantage for the whole community. It is crucial to understand the role of a learning processto help trainees find attractive ideas for new ventures, and what useful aspects of experientiallearning theory can be implemented in entrepreneurial teaching in the field of the creativeindustries and community entrepreneurship. The research uses a case-study strategy andsemi-structured interviews to analyse key factors of the venture creation process of creativeand community entrepreneurs who focus on their personal experience, skills, capabilitiesand motivation. Synergy and integration are crucial elements of the experiential learningand sustainable venture creation process.JEL classification codes:Keywords: creative industries, culture, community entrepreneurship, Handicraft for Job 2, entrepreneurshipteaching, product development, Entrepreneurship Home®

Date: 2019
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