Hope Is Not a Strategy

Christian Underwood and Jürgen Weigand

in University of Chicago Press Economics Books from University of Chicago Press

Abstract: A new tool to help businesses develop strategies. Hope Is Not a Strategy lays out a new proprietary system for businesses to use to develop strategies. It combines the initial process of generating a strategy, subsequent visualization and formulation, and the communications efforts that will follow the creation of the strategy. Built around practical examples and real-world cases, Hope Is Not a Strategy will be of use to businesses of any size that want to establish a clear path forward.

Date: 2023
ISBN: 9783593517094
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Persistent link: https://EconPapers.repec.org/RePEc:ucp:bkecon:9783593517094

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