The BMW Group Home Plant in Munich

Edited by Andreas Hemmerle, Caroline Schulenburg and Susanne Tsitsinias

in University of Chicago Press Economics Books from University of Chicago Press

Abstract: The home plant of the BMW Group celebrates 100 years of industry, transformation, and legendary cars. Before BMW cars sported a blue and white logo, appeared in the James Bond franchise, and won at the racetrack, the roots of the company’s industrial innovations were taking root in Munich in 1922, with the founding of their home plant. This book, published in the factory’s jubilee year, looks back on a century of technological advancement to tell the stories of the buildings, the corporate culture, and the thousands of people who made the company an international powerhouse. Incorporating photographs and employee testimonials, The BMW Group Home Plant in Munich shares fascinating insights into industrial history, including the architectural adaptions necessary to modernize the production facility. This third edition of the book has been revised and redesigned with larger dimensions.

Date: 2023
ISBN: 9783777440736
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Persistent link: https://EconPapers.repec.org/RePEc:ucp:bkecon:9783777440736

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