The Concept Of Forming The System Of Marketing Research Of Engineering Enterprise`S Innovations

Mykhaylo Oklander and Oksana Yashkina
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Mykhaylo Oklander: Odessa National Polytechnic University
Oksana Yashkina: Odessa National Polytechnic University

Ukrainian Journal Ekonomist, 2013, issue 11, 52-56

Abstract: The system of marketing researches of innovations of machine-building enterprise is offered in the article. The organizationally-administrative structure of the system of marketing researches of innovations is reasonable. Brief-cases of marketing researches' methods of prospects of innovative activity, innovative product (technologies) and innovative products (commodities) are proposed.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:uje:journl:y:2013:i:11:p:52-56

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