The Pharmaceutical Goods' Peculiarities Influence On Business Processes Of Marketing-Oriented Management

Tatyana Shabelnyk
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Tatyana Shabelnyk: Donetsk National University of Economic and Trade

Ukrainian Journal Ekonomist, 2013, issue 11, 61-62

Abstract: The article investigates and systematizes pharmaceutical goods' peculiarities which distinguish them from mass consumer goods. It also classifies pharmaceutical commodities by their impact on marketing-oriented business processes of a pharmaceutical manufacturer.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:uje:journl:y:2013:i:11:p:61-62

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