Embedding CSR into Business Strategies and Practices

Amornsak Kitthananan
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Amornsak Kitthananan: United Nations Economic and Social Commission for Asia and the Pacific (ESCAP)

Chapter 3 in Creating Business and Social Value: the Asian Way to Integrate CSR into Business Strategies, 2010, vol. 68, pp 63-96 from United Nations Economic and Social Commission for Asia and the Pacific (ESCAP)

Abstract: CSR in Asia has moved from ideology to reality and become an increasingly important aspect for how businesses conduct themselves in Asia today. However, while many businesses have awakened to this demand, they are much less clear as to how to best proceed with CSR. In fact, many common CSR business actions are neither strategic nor operational, but often tend to be "cosmetic" in nature and overwhelmingly related to public relations and media campaigns. While many businesses choose to construct their images based on surface issues of CSR, this often ignores any actual substance and proves ultimately unsustainable.

Keywords: CSR; Corporate Social Responsibility; business; strategies; Asia (search for similar items in EconPapers)
JEL-codes: F1 (search for similar items in EconPapers)
Date: 2010
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