THE PARTICULARITIES OF INSURANCE MARKETING IN THE CONTEXT OF SUSTAINABLE ECONOMIC DEVELOPMENT

Victoria Postolache and Natalia Branașco
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Victoria Postolache: “Alecu Russo” State University, Bălţi, Republica Moldova
Natalia Branașco: “Alecu Russo” State University, Bălţi, Republica Moldova

Journal of Financial and Monetary Economics, 2019, vol. 7, issue 1, 237-241

Abstract: Improving the professionalism and competitiveness of insurance companies depends largely on the improvement and future development of insurance marketing. The main functions of insurance marketing are taken into account and its specificity, the development of insurance marketing at the current stage is evaluated. The current state of the insurance market is analyzed and the main trends in insurance marketing in the Republic of Moldova are highlighted. Also defined the ways how to increase the effectiveness of marketing activities of insurance companies.

Keywords: insurance; marketing; insurance market; insurance marketing trends; insurer's marketing strategy. (search for similar items in EconPapers)
JEL-codes: G22 M31 (search for similar items in EconPapers)
Date: 2019
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