Rural Marketing in India –Challenges, Opportunities and Strategies

Abhisek Kumar Tripathi

No 2012-4-12, Working papers from Voice of Research

Abstract: The rural market in Indian economy can be classified under two broad categories. These are the market for consumer goods that comprise of both durable and non-durable goods and the market for agricultural inputs that include fertilizers, pesticides, seeds Key words: rural marketing, marketing, challenges in rural marketing, rural marketing environment

Date: 2012-12
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