THE CORPORATE IMAGE AS A WEAPON IN THE ATTRACTION OF PROSPECTIVE EMPLOYEES

Azamat Maksüdünov

No 2018-28-12, Working papers from Voice of Research

Abstract: Understanding the role of corporate image as an employer in the process of attraction stage is important for effective selection and recruitment of an organization. There is a good reason to expect that firms with better image attract larger and higher-quality applicants. This research aims to analyze the impact of perceived corporate image on prospective workers' intention to apply for a job. The empirical data were obtained from a sample of 90 undergraduate students studying at Faculty of Economics and Administrative Sciences of Kyrgyz-Turkish Manas University (KTMU). Apart of descriptive statistics, Factor Analysis, Pearson's Correlation and Linear Regression analyses were used to test hypotheses. The results revealed that there is a positive and significant relationship between perceived corporate image and intention to apply for a job. The results invite HR-managers to focus more on the employer image of an organization in order to target talented workers. Key Words: Corporate image, intention to apply, Prospective Workers, Job Decision. Policy

Date: 2018-12
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