Brand and Identity as a Result of Banks' Activity in the Agricultural Sector

Tsvetelina Kabakchieva ()
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Tsvetelina Kabakchieva: Tsenov Academy of Economics, Svishtov, Bulgaria

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2021, vol. 10, issue 2, 80-88

Abstract: The topic of the studied issues is determined by the increasing use of digital technologies in the agricultural sector in the financial field. The proper use of information is becoming one of the biggest challenges for the digital strategy of agricultural companies of this decade. The optimization of processes through digital transformation presupposes appropriate technology, as well as trained personnel in the field of the financial sector. Leading companies point to cloud-based services and interactive analysis of a huge set of real-time data as top priorities.

Keywords: brand; financial institution; digital technologies; agricultural sector (search for similar items in EconPapers)
JEL-codes: E58 M30 Q13 (search for similar items in EconPapers)
Date: 2021
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