Opportunities for Development of Varna as a Smart Tourism Destination (based on an expert survey among representatives of the tourism industry in Varna)

Genka Rafailova (), Zlatka Todorova-Hamdan () and Hristina Filipova ()
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Genka Rafailova: University of Economics - Varna, Varna, Bulgaria
Zlatka Todorova-Hamdan: University of Economics - Varna, Varna, Bulgaria
Hristina Filipova: University of Economics - Varna, Varna, Bulgaria

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2022, vol. 11, issue 1, 10-17

Abstract: The main purpose of the publication is to present the opportunities for the development of Varna as a smart tourism destination based on a survey among tourism experts in the destination. The paper presents the theoretical framework of the smart tourism destination and a summary of the results of the survey conducted among representatives of the tourism industry in Varna. The expert's vision for the necessary changes and measures is presented. In conclusion, the main directions for the development of Varna as a smart tourism destination are outlined.

Keywords: smart tourism; digital technologies; smart governance (search for similar items in EconPapers)
JEL-codes: L83 O20 Q01 Z32 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:vra:journl:v:11:y:2022:i:1:p:10-17

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