Comparative Analysis of the Online Reputation of Class A and Class B Accommodation in Burgas

Radostina Prodanova ()
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Radostina Prodanova: University of Economics - Varna, Varna, Bulgaria

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2022, vol. 11, issue 1, 120-129

Abstract: The purpose of this article is to give us an overview via the comparative analysis of some main components of online reputation between two different types of accommodation - hotels and family hotels. With the use of the statistical package SPSS, the ratings, the number of reviews, and the response rate of the two types of objects were studied. The results are showing that family hotels have higher rating scores on Booking.com (8.64%) compared to pure hotels (8.05%). What is also showing that for family hotels, management responses influence pricing, while for hotels, the category and rating of the object are crucial. The response rate for both types of accommodation is still too low: 11.3% for family hotels and 14.6% for pure hotels. Also, the study reports a strong correlation between ratings in Google.com and Booking.com.

Keywords: online reputation; hotel reputation; consumer reviews; rating; response rate; Booking.com; hotel; family hotel (search for similar items in EconPapers)
JEL-codes: L83 M31 Z30 Z33 (search for similar items in EconPapers)
Date: 2022
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