Digitalization in Packaging

Velichka Marinova

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2022, vol. 11, issue 1, 47-57

Abstract: Digitization is an invariable process of the packaging life cycle. Its clarification, prerequisites, conditions and manifestation in and through packaging is part of the understanding and characterization of digital packaging. Faced with the opportunity to respond to new consumer demands directly reflected through customization and connected packaging, packaging professionals are applying all the tools of the digital transformation process to their work. The aim of this research is to present the role and the place of digitalization in packaging. In the study have been used the descriptive - analytical approach, the methods of comparison, analysis and synthesist)

Keywords: digitalization; packaging; technology; innovation; printing (search for similar items in EconPapers)
JEL-codes: L70 L81 O30 (search for similar items in EconPapers)
Date: 2022
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