The Impact of Social Media on the Destination Image Formation and Tourist Behavior

Galina Ilieva ()
Additional contact information
Galina Ilieva: University of Economics - Varna, Varna, Bulgaria

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2022, vol. 11, issue 1, 58-66

Abstract: Social Media is becoming more important in the daily lives of consumers and can plays a major role in forming impressions about tourism destinations. This is especially true during the current pandemic, when traveling is restricted and people increase the time they spend online. Social media can play a distinguished role in searching for and sharing travel information. Moreover, social media also impacts travel decisions regarding which destination to select. Therefore it is particularly important for the tourism industry, where competition to attract tourists is the biggest concern. The purpose of this study is to find out the influence of social media on the destination image and impact on the visit decision.

Keywords: social media; image; destination; tourist behaviour; visit intention (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://su-varna.org/journal/IJUSV-ESS/2022.11.1/58-66.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vra:journl:v:11:y:2022:i:1:p:58-66

Access Statistics for this article

More articles in Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series from Union of Scientists - Varna, Economic Sciences Section Contact information at EDIRC.
Bibliographic data for series maintained by Pavel Petrov ().