Opportunities for the Development of Regional History Museums in Bulgaria (following the example of Nordland Museum, Norway)

Genka Rafailova (), Todor Dyankov () and Krasimira Yancheva ()
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Genka Rafailova: University of Economics - Varna, Varna, Bulgaria
Todor Dyankov: University of Economics - Varna, Varna, Bulgaria
Krasimira Yancheva: University of Economics - Varna, Varna, Bulgaria

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2022, vol. 11, issue 2, 47-56

Abstract: Museum management in the 21st century and beyond is faced with a number of challenges that are imposed by a rapidly changing, aggressive supply and demand and dynamic environment, as well as by different patterns of consumer behavior. In relation to the right path for their successful development, museums in Bulgaria should pay attention to this environment, its factors, the "new" users, the "new" trends, the good world practices, the "new" opportunities. Otherwise, museums will function inefficiently and user satisfaction will remain unchanged. The main purpose of this publication is to present directions for application of modern and entrepreneurial approaches, necessary for development of the museums in Bulgaria, based on foreign successful practices.

Keywords: museum activity; archaeological museum; regional history museum; benchmarking; tourism; development (search for similar items in EconPapers)
JEL-codes: N93 (search for similar items in EconPapers)
Date: 2022
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