The Role and Place of the Podcast in the Digital Market

Boycho Boychev ()
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Boycho Boychev: St. Cyril and St. Methodius University of Veliko Turnovo

Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 2019, vol. 8, issue 2, 94-99

Abstract: In the last few years the podcast has started to enter the Bulgarian media market. It is a relatively new and little known on demand media product in Bulgaria. Abroad, podcasts have gained popularity with advertisers as an effective way to reach their target audience. The reason for this popularity is the niche content delivered to the target audience. Advertisers believe that these audiences are tight-lipped, which allows them to better understand the branding message and therefore have greater impact on the consumer. The purpose of the development is to acquaint the reader with the available podcasts in Bulgaria and the opportunities offered for advertising in them.

Keywords: Podcast; Marketing; Advertising; Podcast advertising; Digital market (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vra:journl:v:8:y:2019:i:2:p:94-99

DOI: 10.36997/IJUSV-ESS/2019.8.2.94

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