The Policy To Promote Environmental Consumption - Social Responsibility Or Broad Business?

Nadya Mironova ()
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Nadya Mironova: University of National and World Economy

Regional Economy and Sustainable Development, Conference Proceedings 2017, 2018, issue 2, 200-212

Abstract: It is extremely difficult to build business models to combine socially responsible behavior with the market expansion policies. A successful approach in this direction is the targeted formation of specific consumer groups through policies to promote environmental consumption. Creating a market that you then use is a top flight in sales management because it goes through stimulating a purposeful change in the behavior of a sufficient number of users. Part of the reason lies in the fact that changing people's behavior in itself is difficult and dependent on many factors. Some of these factors directly affect behavior and choice. Others influence indirectly by shaping and constructing the social and institutional context in which this choice is made.

Keywords: social responsibility; sales management; consumer behavior; sustainability; eco-consumption; green products; environmental services. (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
Date: 2018
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