Marketing Perspective of Sustainable Development

Mariya Georgieva ()
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Mariya Georgieva: University of Economics - Varna

Regional Economy and Sustainable Development, Conference Proceedings 2017, 2018, issue 2, 235-246

Abstract: In the 21st century business and society demonstrate a stronger strive for achieving a stable balance between social, economic and ecological goals, the triad of which is the basis of the concept of sustainable development. The practical approach to achieve this development relies on the principles of "sustainable consumption and production". Companies that seek to produce and sell their products sustainably identify themselves as "corporate citizens"; their target market is the segment of the "sophisticated" clients for which the "sustainable consumption" is inherent.

Keywords: sustainability; sustainable consumption; sustainableproduction; CSR; corporate citizens; sophisticated clients. (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
Date: 2018
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