Conventional v.s. Sustainable Marketing

Selvet Niyazieva ()
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Selvet Niyazieva: University of Economics - Varna

Regional Economy and Sustainable Development, Conference Proceedings 2017, 2018, issue 2, 247-262

Abstract: Nowadays, sustainable development is a world-class trend and one of the ways in which society can cope with the problems it faces today. This paper aims to briefly review the concept of sustainable marketing and clarify how it is better than traditional marketing. This publication is based on secondary data collected from various sources, including scientific papers, journals, conferences, periodicals, textbooks, and the Internet. We focus mainly on the concept of sustainable marketing and discuss the differences between traditional and sustainable marketing. We look at the challenges facing sustainable marketing and offer different ways to overcome them.

Keywords: sustainable marketing; conventional marketing; sustainable development; sustainability. (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:vra:pr1803:y:2018:i:2:p:247-262

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