Meaning And Interpretation of the Notion "Sustainable Brand"

Boryana Grancharova-Serbezova ()
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Boryana Grancharova-Serbezova: University of Economics - Varna

Regional Economy and Sustainable Development, Conference Proceedings 2017, 2018, issue 2, 277-285

Abstract: The present theoretical research focuses mainly on the "sustainable brand" notion. This term has a specific meaning and it combines different visions and interpretations depending on the context it has been mentioned in. The paper conveys the conclusion that the "sustainable brand" can be an intersection point of different semantic positions, encompassed in the main aspects both of the marketing concept for brand and the Sustainability concept.

Keywords: sustainability; sustainable development; brand; sustainable brand. (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
Date: 2018
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