The Chitalishta Brand – Problems and Prospects

Svetlana Nencheva ()
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Svetlana Nencheva: The University of Veliko Tarnovo

Regional Economy and Sustainable Development, Conference Proceedings 2017, 2018, issue 2, 298-304

Abstract: The Chitalishte is a unique public institution that performs educational and enlightenment functions and activities in Bulgaria. The status of his business allows him to be represented as a trademark. The aim of this paper is to test the existence of a brand. The existing legal framework for the activities, development and maintenance of the Chitalishte provides an opportunity to make the present analysis and recommendations.

Keywords: brand; management; chitalishte; marketing; sustainable development. (search for similar items in EconPapers)
JEL-codes: A00 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:vra:pr1803:y:2018:i:2:p:298-304

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