GOOD PRACTICES FOR CUSTOMER RETENTIONIN TERMS OF CRISIS

Darina Pavlova ()
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Darina Pavlova: University of Economics–Varna, Bulgaria

Economic Science, education and the real economy: Development and interactions in the digital age, 2020, issue 1, 211-220

Abstract: The occurrence of the worldwide emergency situation because of Covid-19, poses new challenges to the business. This paper aims to present good practices for servicing of customers, their retention and communication with the audiences in order the negative effects over the companies to be minimized. Outlined are management actions and decisions that have been taken in response to the new economic realities.

Keywords: customer retention; CRM; customer relations; customer loyalty (search for similar items in EconPapers)
JEL-codes: D1 D2 D4 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vrn:cfdide:y:2020:i:1:p:211-220

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